Its commercial product offering, business carpets, represents more than half of total sales and can be found in offices, banks, retail units, public buildings, schools, universities and care centres. Customers include ABN AMRO, Rabobank, AkzoNobel, Dutch Ministry of Safety & Justice, KPMG, PWC, Deloitte, Allianz, Canon, EDF, HSBC, Porsche, Procter & Gamble, SNCF, Nestlé and many more.
Desso's innovation strategy is concentrated in 3 key areas: Creativity, Functionality and Cradle to Cradle®. For Desso, creativity is synonymous with CARPETECTURE®, which is a powerful example of Desso's commitment to creative carpet design and its dedication to meet the needs of architects, interior designers, building owners and end users. In the field of functionality, Desso develops pioneering solutions that make a difference for health and wellbeing. As a result of this innovation and creativity strategy, Desso has launched a number of patented products like DESSO AirMaster®, for 8 times lower fine-dust concentration in the air (versus hard floors), and DESSO EcoBase®, which enabled Desso to achieve a Cradle to Cradle® silver certificate for an entire carpet tile product.
Desso Consumer Carpets is represented by three strong brands: Parade, Bonaparte and Desso. All with a rich history in manufacturing high-end consumer carpets where products are available through specialist retail traders, plus selected carpet stores and home furnishing shops. Desso Consumer Carpets is the only European high end consumer carpet company with sales in Benelux, Germany, France, Switzerland and Austria.
Desso's creative carpet design and service oriented approach has enabled Desso to become a leader in developing solutions for the Hospitality, Marine and Aviation (HMA) markets. Desso's HMA division works with companies such as Hilton, Intercontinental, Maritime, KLM, China Airlines, Royal Caribbean Cruise Lines and Holland America Line.
Desso Sports is a leading player in the provision of artificial turf for sports fields and hybrid natural grass systems that provide the perfect playing surface at every level of sport. DESSO GrassMaster® is a high-tech hybrid sports field of 100% natural grass reinforced with Desso synthetic grass fibres, which has been installed in two Euro 2012 stadiums and at the 'football temple' Wembley.
Cradle to Cradle®
In signing a partnership agreement with the Hamburg-based Environmental Protection Encouragement Agency (EPEA), Desso has become the first carpet manufacturer in EMEA to adopt the Cradle to Cradle® design. It marks Desso's radical decision to move beyond 'mere' sustainability in producing its carpets and artificial grass. In the Cradle to Cradle® principles, products are made from positively defined1) components that are easy to disassemble, in order to create new products in both the biological and technical cycles.
Desso is active in more than 100 countries and can look back on almost 80 years of proven performance, having built a reputation as a leading manufacturer of high quality carpet tiles, broadloom and artificial grass pitches.
Desso has two factories and a major distribution centre in Europe, as well as specialist customer service centres throughout Europe, in North America, Asia, Latin America, Africa, the Middle East and Australia.
1) Positively defined = all ingredients have been assessed as either Green (optimal) or Yellow (tolerable) according to the Cradle to Cradle® assessment criteria. As described in the Cradle to Cradle® Certification Program Version 2.1.1, prepared by MBDC September 2008, updated January 2010
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