To support the aims of the EU's Year of Air, DESSO has launched its own campaign, 'The Great Indoors' to raise awareness of the continued dangers of bad indoor air quality and to demonstrate what business and innovation can do to combat the problem.
Desso's corporate vision is to 'make the Floor work for our Health and Wellbeing' based on the customer insight that people spend 90% of their time indoors. It is given substance by a four pillar strategy: innovation (Creativity, Functionality and Cradle to Cradle®), operational excellence, market expansion (customer segments such as education as well as new regions such as Latin America) and strong communications.
The strategy is based on understanding customer needs and going beyond by developing innovative products that contribute to people's health and wellbeing. This is reinforced by Desso's development of healthier Cradle to Cradle® materials. As part of its portfolio of 'health and wellbeing' products, the DESSO AirMaster® carpet that reduces the amount of fine dust in the air indoors is a trailblazing product, helping to open up new markets for Desso and change people's perceptions about the way in which materials in the built environment can improve people's lives.
“Since we spend 90% of our time indoors on average, the issue of indoor air quality is crucial to us. That is why Desso’s vision is to ‘Make the Floor work for our health and wellbeing’. We must do everything we can as providers to the built environment to make sure people’s lives are enhanced.”
Alexander Collot d’Escury, CEO DESSO
The World Health Organisation estimates that more than 2 million people die every year from breathing in tiny particles present in indoor and outdoor air pollution1).
Better indoor air also boosts worker productivity. A Californian study by William Fisk from Lawrence Berkeley National Laboratory2) demonstrated that the economic impacts of increased productivity from improved IAQ, can improve office worker productivity by 0.5 to 5 per cent, with estimated savings of $20 to $200 billion.
The European Environment Agency estimates that bad air quality costs €630 billion for health care and €169 billion for lost productivity every year3).
“We have been told that organisations can substantially reduce the incidence of workplace sickness by improving indoor air quality. In large companies this can lead to significant cost savings and big improvements in productivity.” The aim of our Great Indoors campaign, is to focus people’s minds on the importance of improving the conditions of the places where we all spend so much of our time. This year our focus is on the critical issue of indoor air quality. We hope to stimulate debate and spark off new ideas in the business and design community about how to make products and buildings that maximise people’s health and wellbeing.”
Alexander Collot d’Escury, CEO DESSO
1) WHO, Tackling the global clean air challenge, 26 September 2011, News Release.
2) William J. Fisk and Arthur H. Rosenfeld of the Lawrence Berkeley National Laboratory in Berkeley in California, US
3) 'Most EU city dwellers suffer bad air days', Euractiv.com, 24 Sept, 2012. http://www.euractiv.com/sustainability/third-eu-city-dwellers-suffer-ba-news-514957
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