A focus of WPP is to attract and retain the best people. There is strong competition for talent in WPP's industry and questions relating to CR are frequently raised by WPP people and new candidates during job interviews.
The future generations that will eventually become WPP talent pool view CR issues as central to business. Creating a diverse company culture, adopting leading talent practices and demonstrating WPP's commitment to social and environmental issues is key to WPP operating companies' ability to attract and retain the best people.
For Desso corporate responsibility is high on the agenda as well. Early 2008 Desso made a natural decision to take an alternative route and go a step beyond mere sustainability in our design and production. Desso has set itself the target to be a fully Cradle to Cradle® (C2C) company in all its business units by 2020. Quite simply, it's about 'doing the right things right'. We want to avoid creating an efficient pursuit of the wrong goals, and make a
fundamental shift towards a new design objective. By doing that we can ensure that our products are made from pure materials that are safe for human use and can be biologically or technically recycled at the end of their useful life. We call this eco-effectiveness.
Today Desso's Business Carpet division is well ahead of planning. With the launch of DESSO EcoBase® we have achieved Cradle to Cradle® Silver Certification for our carpet tiles. Desso is proud to be the only carpet tile manufacturer in the world to have achieved Cradle to Cradle® Silver Certification for an entire carpet tile product.
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