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Product Range

Given the wide scope of WPP in EMEA the agreed range of products is extensive. Given the needs of WPP a split is made in 3 ranges:

1. premium level
2. mid range
3. specific products for those situations where WPP act as landlord only

The new Silver Certified Cradle to Cradle®  DESSO EcoBase® backing is available on all products and from a WPP holding perspective the preferred backing as this contributes most to WPP's sustainability objectives.Additionally an acoustic backing called DESSO SoundMaster® is available as well. DESSO SoundMaster® offers an impact sound reduction value of minimal +8 dB in addition to the standard value, thereby setting a new industry standard in carpet performance. In addition, it offers a 60% improvement in acoustical performance in comparison to our standard carpet designs. DESSO SoundMaster® is made from 100% polyester (40% recycled) and is specifically chosen for its advanced sound insulation and absorption properties.

Find below an overview of the present range:

Product

Premium level
Airmaster
Palatino
Torso
Flux
Manhattan

Mid range
Freestyle
Patches
Verso
Libra
Grooves
Pure
Libra Lines
Neo
Neo Core
Reclaim
Ribs
Scape
Sand/ Sand Stripe
Tree

Product Landlord
Pinto
Stratos
Essence

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